How the platform works.
The core loop is intentionally simple — so it scales to a million retailers without breaking.
Six steps. One shelf.
A measurable retail loop.
The core campaign loop is intentionally simple — so it scales to a million retailers without breaking.
Retailer creates the display
Shopkeepers arrange Bingo packs across their shelf — the way only they know their store.
One photo. Three rails.
Upload via the ITC Unnati App, WhatsApp, or the standalone campaign platform. No new behavior required.
AI reads the shelf
Pack detection, visibility scoring, shelf mapping, and authenticity checks run in seconds.
Points awarded instantly
Quality, visibility, and consistency drive the score. Cashback meters move in real time.
Retailer climbs the leaderboard
Streaks, badges, city ranks, and zone battles turn execution into a sport.
Rewards redeemed
UPI cashback, wallet credits, vouchers, and recognition — all routed automatically.
The future of
retail execution
starts here.
An AI-powered retail engagement and execution ecosystem designed for the next generation of FMCG growth.