AI Powered
Retail Execution
Engine.
Transform shelf visibility into measurable engagement, retailer motivation, and real-time retail intelligence — across every store, city, and zone.
FMCG spends billions on the brand.
The last 3 feet remain a black box.
Inconsistent shelf visibility
Brand presence varies wildly between stores and cities.
Manual field audits
Slow, expensive, and statistically thin samples.
Fake or inflated reporting
Photos repeated, screenshots reused, displays staged.
Delayed feedback
By the time data reaches HQ, the shelf has already changed.
Low retailer motivation
Execution effort goes unrecognized and unrewarded.
Unmeasured execution
No real benchmark for what 'great' on-shelf looks like.
Retail execution has remained largely invisible.
Until now.
Six steps. One shelf.
A measurable retail loop.
The core campaign loop is intentionally simple — so it scales to a million retailers without breaking.
Retailer creates the display
Shopkeepers arrange Bingo packs across their shelf — the way only they know their store.
One photo. Three rails.
Upload via the ITC Unnati App, WhatsApp, or the standalone campaign platform. No new behavior required.
AI reads the shelf
Pack detection, visibility scoring, shelf mapping, and authenticity checks run in seconds.
Points awarded instantly
Quality, visibility, and consistency drive the score. Cashback meters move in real time.
Retailer climbs the leaderboard
Streaks, badges, city ranks, and zone battles turn execution into a sport.
Rewards redeemed
UPI cashback, wallet credits, vouchers, and recognition — all routed automatically.
AI that understands retail shelves.
Transforming physical retail execution into measurable digital intelligence — pack by pack, shelf by shelf, store by store.
Built for the kirana, not the conference room.
A mobile-first experience that turns every upload into points, every week into a streak, and every store into a recognised name.
One message.
A million stores reachable.
Retailers don't need to download anything. The fastest growing retail loop in India runs on a chat thread they already use every day.
- Zero install. Zero training.
- Conversational AI replies in seconds.
- Verified, rewarded, leaderboard-ranked — instantly.
Execution, turned into a sport.
Cities battle cities. Zones challenge zones. Distributors and retailers see themselves move in real time.
Top retailers · This week
LiveCity battles
Scalable expansion layers.
The core works without them.
Optional intelligence modules that compound over time. Each can be switched on independently as the platform matures across categories and geographies.
Every shelf, measured.
Uploads & visibility · 14 days
D-14 → todayFraud alerts
SKU visibility
Top geographies
Not a campaign.
Retail intelligence infrastructure.
The same engine extends across brands, categories, regions, and retailer ecosystems — without re-platforming.
The future of
retail execution
starts here.
An AI-powered retail engagement and execution ecosystem designed for the next generation of FMCG growth.